Use Heatmaps to Understand Reader Behavior

FlowPaper Cloud provides heatmap analytics so you can see which parts of your publication readers engage with most.

Heatmaps make it easier to understand attention patterns using color-coded visual overlays on publication pages.

This feature is available to Creative, Team, and Enterprise license holders using FlowPaper Cloud hosting.

Video tutorial

Enable heatmap analytics for your PDFs

1. Import your document and choose the publication template and sub-template you want.
2. Open Settings in the left-side menu.
3. Scroll to the Analytics section.
4. Enable Collect Heatmap Data.
5. Click Apply Settings and then Publish.

View collected heatmap analytics

1. Log in to your FlowPaper account.
2. Open Cloud Publications from the left menu.
3. Find the publication you want to inspect.
4. Click Heat Map.
5. Review the color-coded engagement areas on each page.

You can optionally clear collected heatmap data or disable heatmap analytics if needed.

Benefits of heatmap analytics

Heatmaps help you quickly see which content attracts the most attention.

Red areas indicate the highest engagement, followed by yellow and green, while blue and white areas indicate lower or no interaction.

This makes it easier to evaluate layout effectiveness, understand reader interests, and improve future publications.